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How Cleveland Clinic Uses Content to Transform Patient Education
In this episode of Digital Marketing Masterclass, hosts Chris Carr and Todd Smith interview Amanda Todorovich, the executive director of content marketing at Cleveland Clinic.
Amanda talks about how she helped grow Cleveland Clinic's blog Health Essentials into the number one most visited hospital blog in the country. She discusses tactics like optimizing content for SEO, incorporating video, and getting doctor buy-in.
Key topics covered:
• The importance of creating content focused on what the audience wants
• Leveraging video to bring doctors' expertise to life
• Managing exponential content team growth from 23 to 80 people
• Adapting marketing strategies with COVID-19 and evolving patient expectations
• Driving toward ambitious goals like 1 billion website sessions per year
Amanda provides an inside look at digital marketing and content strategy at one of the largest hospital systems in the world. Tune in for an insightful interview!
#ContentMarketing #DigitalMarketing #SEO #VideoMarketing #HealthcareMarketing
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By Chris CarrIn this episode of Digital Marketing Masterclass, hosts Chris Carr and Todd Smith interview Amanda Todorovich, the executive director of content marketing at Cleveland Clinic.
Amanda talks about how she helped grow Cleveland Clinic's blog Health Essentials into the number one most visited hospital blog in the country. She discusses tactics like optimizing content for SEO, incorporating video, and getting doctor buy-in.
Key topics covered:
• The importance of creating content focused on what the audience wants
• Leveraging video to bring doctors' expertise to life
• Managing exponential content team growth from 23 to 80 people
• Adapting marketing strategies with COVID-19 and evolving patient expectations
• Driving toward ambitious goals like 1 billion website sessions per year
Amanda provides an inside look at digital marketing and content strategy at one of the largest hospital systems in the world. Tune in for an insightful interview!
#ContentMarketing #DigitalMarketing #SEO #VideoMarketing #HealthcareMarketing