Most talent attraction strategies start with marketing. In Cleveland, they start one step earlier—by building the infrastructure to support what comes next.

On this episode of Talent Wars, host Patience Fairbrother sits down with Sara Greicius, director of the Cleveland Talent Alliance, to unpack how a 14-partner regional collaborative is working together to grow Greater Cleveland's population. From breaking down silos across economic development organizations to leveraging the power of tourism marketing, Sara shares what it takes to align stakeholders around a shared mission.

Patiance and Sara explore the Alliance's "faucet and sink" approach—why turning on marketing without the systems to capture and support interested talent leads to missed opportunities—and how Cleveland is building a full relocation pipeline, from first impression to long-term retention.

Tune in to learn how Cleveland is improving perceptions as a place to live and work, why human connection still plays a critical role in relocation decisions and how intentional programming is helping the region retain more of its college graduates.