This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason discuss how click share works. Similar to impression share, Google Ads analyzes the ad auctions over the course of the day and includes all auctions that your ad showed in, and the auctions where your ad competed but did not show.

About click share - https://support.google.com/google-ads/answer/6299696

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