The conversation delves into the buyer's perspective on pricing and the factors that influence their decision-making process. Janice Sullivan shares her experience and insights, highlighting the importance of understanding buyer behavior and effectively communicating value to potential buyers. The discussion also covers the significance of limited vs. open editions in photography, as well as practical tips for pricing and value communication.

Takeaways

• Buyer's perspective on pricing
• Factors influencing buyer's decision

Chapters

• 00:00 Understanding Buyer's Perspective
• 07:00 Factors Influencing Buyer's Decision
• 17:10 Limited vs. Open Editions
• 23:56 Pricing and Value Perception