Peter Hinssen has spent his career helping leaders make sense of a world that refuses to slow down. A technologist, bestselling author, and keynote speaker, Peter has advised companies like Apple, Amazon, and Google on how to thrive in what he calls the "never normal" a new era defined by nonstop disruption and exponential change.

In this episode, Peter shares what CMOs must do to successfully lead in a world of constant acceleration, the power of "day after tomorrow" thinking for your business, and why failing fast has quietly become one of the biggest competitive advantages in modern marketing.

What you'll learn in this episode:

• Peter's three keys for leaders facing uncertainty

• Why Peter is a pathological optimist as a technologist

• Why AI isn't a real threat to ad agencies

• The harm "tomorrow thinking" is causing business leaders

• How to exercise "day-after-tomorrow" thinking

• How you can use uncertainty to your advantage

• Why organizations should shift from a scalable execution model to a scalable learning one

• How leaders can give their teams courage facing the never-normal climate

Resources:

• Connect with Peter on LinkedIn

• Learn more about Peter on his website

• Find more on his latest book, The Uncertainty Principle

• Get your hands on his survival guide for the never-normal, The Day After Tomorrow

• Why you should be an optimist in the face of massive technological change from one of Peter's biggest influences, Hans Rosling and his book Factfulness

• See a less optimistic view on the digital world by Cory Doctorow with his book Enshittification