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Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/

CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/

Drawing from experience as an 11-time CMO, Fractional CMO, Interim CMO, and GTM Advisor for PE portfolio companies, Alan explains why the best CMOs act like P&L leaders, prioritize customer-led growth, and align marketing directly with business outcomes.

Chapters
00:00 - Why CMOs Must Prioritize the Right Goals
00:24 - The Challenge of PE-Backed Growth
00:48 - Creating Predictable Pipeline and Revenue
01:12 - Why CMOs Must Think Like General Managers
01:38 - Translating Marketing Into Financial Impact
02:05 - How Brand Drives Future Demand
02:32 - The Risk of Choosing the Wrong ICP
02:58 - Customer Cohort Analysis Explained
03:25 - The Importance of Board-Level Communication
03:52 - Final Advice for PE-Backed CMOs

#PrivateEquity #CMOStrategy #SaaSGrowth #FractionalCMO #B2BMarketing #CustomerExperience #RevenueGrowth #ICPStrategy #GoToMarket #customerledgrowth 

https://www.demandrevenue.com/podcasts/