The episode delves into the challenges of technology adoption and the critical role of education in keeping everyone abreast of innovation. Michael Bronfman, the Chief Commercial Officer & Majority Shareholder of baresop, a modern-day zero-waste personal care brand, shares his unique perspective on the global sustainability movement and its evolution into a mainstream concern that resonates with consumers worldwide.

A seasoned entrepreneur, Michael openly reflects on the lessons he learned along the way, emphasizing the importance of involving customers at the start of the journey; making the case for co-creating products and services to ensure their success. Michael provides valuable insights into navigating industry shifts, driving adoption of technology, and staying ahead of the curve.

Tune in as Michael shares practical advice and a fresh perspective that can elevate your own business ventures.