Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

How Cockroach Labs Found Product-Market Fit: Peter Mattis on Leveraging Open Source Software


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The SQL database that sits under most applications in the world is old technology that was not built with the Cloud in mind. Now we live in a Cloud-Native world and it's important for developers to have a database that offers the same guarantees as legacy SQL database technology while also taking advantage of life in the cloud.

Listen in as Peter Mattis Co-founder and CTO at Cockroach Labs talks about the cloud-native, distributed SQL database that provides next-level consistency, ultra-resilience, data locality, and massive scale to modern cloud applications.

Join us as we discuss:

  • What were the unique insights that Peter and his team felt that drove them to creating a new database
  • Why open source was a sensible approach for Peter and his team to take in terms of strategy
  • Who were the early adopters of the open source project and Peter's advice to first time founders to be able to engage and foster a small community of users
  • How Peter built his team early on to answer the technical problems that came with building a database    
  • About Unusual Ventures — Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building infrastructure software and application-level companies. Unusual was founded in 2018 with the mission to reinvent the venture capital engagement model by serving entrepreneurs with an unprecedented level of hands-on services. Described as a partner versus a top-down stakeholder by its portfolio companies, Unusual is laser-focused on serving exceptional founders and teams building innovative products. With offices in Menlo Park, San Francisco, and Boston, Unusual has invested in category-defining companies like Arctic Wolf Networks, Carta, Robinhood, Harness, and Vivun.

    About Sandhya Hegde — Sandhya is a General Partner at Unusual Ventures, leading investments in enterprise SaaS companies. Previously an early employee and executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at [email protected] and on Twitter (https://twitter.com/sandhya) and LinkedIn (https://www.linkedin.com/in/sandhyahegde/). 

    Further reading:

    • How to stand out in an established open-source community: https://www.field-guide.unusual.vc/field-guide-enterprise/stand-out-in-an-open-source-community 
  • How to pick the right GTM motion to reach $100M ARR: https://www.field-guide.unusual.vc/field-guide-enterprise/picking-a-gtm-motion 
  • How Cockroach Labs leveraged open source to find product-market fit: https://www.unusual.vc/post/cockroach-event 
  • Free plan vs. free trial in PLG: https://www.field-guide.unusual.vc/field-guide-enterprise/free-plan-vs-free-trial 
  • ...more
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    Startup Field Guide by Unusual Ventures: The Product Market Fit PodcastBy Unusual Ventures

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