The Big Brand Theory

How Colin Kaepernick Became a Marketing Icon for Nike


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In this episode, we explore the powerful marketing campaign that brought Colin Kaepernick and Nike together, turning the former NFL star into a symbol of social justice and activism. Learn how this partnership not only created a buzz in the industry but also sparked important conversations about race, equality, and standing up for what you believe in. Join us as we delve into the impact of Nike's bold move and Kaepernick's journey to becoming a marketing icon.

Stay tuned to discover the strategies behind this successful collaboration and the lasting effects it has had on both the sports and marketing worlds.

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The Big Brand TheoryBy Ronith Sharmila