In this episode of The CMO Show we hear from Caitlin Bancroft, CMO at Collective Wellness Group, parent company to a suite of brands including Anytime Fitness, Xtend Barre and SUMMHIIT Fitness. Caitlin shares some fascinating insights into the booming health and wellness landscape and offers her thoughts on what it takes to carry a strong brand through the franchise business model. You might also like… <ul data-rte-list="default"> <li> <a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/how-reflections-holiday-parks-is-leaning-in-to-sustainable-tourism"> How Reflections Holiday Parks is leaning-in to sustainable tourism</a> </li> <li> <a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/how-heaps-normal-is-finding-new-solutions-to-old-problems"> How Heaps Normal is finding new solutions to old problems</a> </li> <li> <a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/how-thankyou-lets-its-values-do-the-talking"> How Thankyou lets its values do the talking</a> </li> </ul> The CMO Show production team Producer – Rian Newman Audio Engineers – Ed Cheng & Daniel Marr

In this episode of The CMO Show we hear from Caitlin Bancroft, CMO at Collective Wellness Group, parent company to a suite of brands including Anytime Fitness, Xtend Barre and SUMMHIIT Fitness. Caitlin shares some fascinating insights into the booming health and wellness landscape and offers her thoughts on what it takes to carry a strong brand through the franchise business model. You might also like… How Reflections Holiday Parks is leaning-in to sustainable tourism How Heaps Normal is finding new solutions to old problems How Thankyou lets its values do the talking The CMO Show production team Producer – Rian Newman Audio Engineers – Ed Cheng & Daniel Marr

In this episode of The CMO Show we hear from Caitlin Bancroft, CMO at Collective Wellness Group, parent company to a suite of brands including Anytime Fitness, Xtend Barre and SUMMHIIT Fitness. Caitlin shares some fascinating insights into the booming health and wellness landscape and offers her thoughts on what it takes to carry a strong brand through the franchise business model. You might also like… <ul> <li> <a href="https://www.thecmoshow.impactinstitute.com.au/episodes/how-reflections-holiday-parks-is-leaning-in-to-sustainable-tourism" rel="noopener noreferrer"> How Reflections Holiday Parks is leaning-in to sustainable tourism</a> </li> <li> <a href="https://www.thecmoshow.impactinstitute.com.au/episodes/how-heaps-normal-is-finding-new-solutions-to-old-problems" rel="noopener noreferrer"> How Heaps Normal is finding new solutions to old problems</a> </li> <li> <a href="https://www.thecmoshow.impactinstitute.com.au/episodes/how-thankyou-lets-its-values-do-the-talking" rel="noopener noreferrer"> How Thankyou lets its values do the talking</a> </li> </ul> The CMO Show production team Producer – Rian Newman Audio Engineers – Ed Cheng &amp; Daniel Marr

How Collective Wellness Group is making gains in the fitness industry

How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit?

The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe.

Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more.

*ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content'
*National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing'
*National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin)
*National Finalist - 2019 Australian Podcast Awards

Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax.

ImpactInstitute is an impact advisory firm offering offer purpose-driven advisory, storytelling and events services to help commercial and social sector organisations across Australia create measurable impact with stories that matter.

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How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering offer purpose-driven advisory, storytelling and events services to help commercial and social sector organisations across Australia create measurable impact with stories that matter.

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How Collective Wellness Group is making gains in the fitness industry

How Collective Wellness Group is making gains in the fitness industry

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