In this episode of The CMO Show we hear from Caitlin Bancroft, CMO at Collective Wellness Group, parent company to a suite of brands including Anytime Fitness, Xtend Barre and SUMMHIIT Fitness.

Caitlin shares some fascinating insights into the booming health and wellness landscape and offers her thoughts on what it takes to carry a strong brand through the franchise business model.

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The CMO Show production team

Producer – Rian Newman

Audio Engineers – Ed Cheng & Daniel Marr