In this episode of Highway to Higher Ed, Alex talks to Nina Berler of unCommon Apps. Nina advises high school students and their families, focusing on how applicants can differentiate themselves in the admissions process. Previously, Nina was college counselor and curriculum consultant at The Hudson School in Hoboken, New Jersey. She has also advised educational startups. Prior to transitioning to K-12 education, Nina directed the Executive Education business for KPMG. Nina is a Professional Member, Independent Educational Consultants Association (IECA), and a member of the National Association for College Admission Counseling (NACAC). Her blogs and articles have appeared in forbes.com, Parentology, College Confidential and LINK for Counselors. In this episode Nina and Alex talk about; Nina’s background, how she got into college counseling, some of her challenges, how student should prepare for college interviews, suggestions for things to do after the interviews, how the process has changed, trends parents should be aware of and some parting advice for parent of students partaking in college interviews.