We see colour everywhere we look. From the bright green of a soda can, the deep red of Valentine’s roses, to the green and black of power tools. But have you ever stopped to think why we associate certain colours with certain feelings, objects and flavours? We know that girls’ toys are often pink and boys’ are often blue, but why these colours? What is the social impact of these colour choices and who is making these choices for us?  

At the RSA, internationally renowned graphic designer Riccardo Falcinelli dives deep into the story of colour and how it has shaped the modern gaze, from the industrial revolution to the internet age.

#RSAcolour

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