Understanding the Commitment and Consistency principle is key to business success, and is why we tend to stick to our choices, even when we have evidence that better ones are available. In this episode Jane looks at the second principle mentioned in Robert Cialdini groundbreaking book: Influence, the Psychology of Persuasion. She also suggests some practical ways entrepreneurs can use this principle to make their own businesses more successful.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

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Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass