Community isn’t a buzzword—it’s a business strategy.

In this episode of Unpacking the Brand, Ken Theriot and Randy Kessler sit down with Peter van Teeseling, Executive Director of dScoop, to explore how trust, collaboration, and shared purpose create real competitive advantage in the digital print and packaging industry.

Peter shares real-world examples of competitors working together, practical uses of AI, and what it takes to build a community that actually drives growth.

Chapters
00:00 Introduction & Peter van Teeseling’s Background  
02:15 What dScoop Is and How It Started  
05:30 Competitors Working Together: The dScoop Model  
09:40 Why Trust Is the Foundation of Community  
14:20 Real Examples of Collaboration in Action  
19:30 How AI Is Actually Being Used in Print  
26:00 Scaling Intimacy in a Global Community  
32:15 Attracting Young Talent to the Industry  
38:10 Leadership, Culture, and Doing the Right Thing  
47:30 Measuring the Business Impact of Community  
54:10 Where to Learn More About dScoop  
57:00 Rapid Fire Questions & Closing Thoughts

Unpacking the Brand, Peter van Teeseling, dScoop, business community, leadership, collaboration, competitive advantage, print industry, digital print, packaging industry, brand strategy