Not drinking used to feel like an awkward conversation. Now? It’s a billion-dollar industry.

From zero-proof bars to functional drinks packed with wellness benefits, the sober-curious movement is changing everything — and businesses are scrambling to keep up.

In this episode, Mike Hardenbrook breaks down the rise of the “sober economy,” including:

• Why Gen Z and Millennials are driving the alcohol-free trend
• How bars, brands, and startups are profiting from the shift
• The booming market for functional beverages and mood-supporting alternatives
• How ingredients like NAC and Vitamin B1 (found in Daily Restore) are supporting people choosing to drink less
• Why choosing “not tonight” doesn’t mean missing out — it means leveling up

🎧 Tune in now to learn how sobriety went from stigma to status symbol — and how your habits are changing the way the world drinks.