So, in the wake of Black Lives Matter, companies of all sizes are choosing to embark on a road to course correct hiring, business practices, marketing and even the causes their support. That said, although these efforts are positives, this scramble to make such drastic changes begs the questions: what's to it? How authentic is it? And, how are they going to appease audiences to let them know they're working on the issue that should have been addressed long ago?