Nothing can bring down a company faster than a broken culture. There’s no amount of advertising that can fix a company that’s damaged from the inside.

The culture you create should instruct the advertising you do, and your advertising should mirror the culture in your company. This ensures your customers will experience the same thing you’ve told them in your advertising.

Wizard of Ads partner Mike Slover joins this episode of The Wizard’s Roundtable with Mike Whitmire from Schneider’s One Hour Heat & Air