n today’s Monkey Monday, aka ‘Fun Chat’, Matt and Chris are discussing the value of brand confidence.

Have you noticed that when you see some marketing material from a really successful brand leader, it never feels like they’re desperate for you to buy their product. Instead, they’re confident that their product will improve your life, and they’re confident that you’ll buy it.

The consumers of today don’t like being sold to. They’re cynical about big business, and they can smell panic.

Companies like Apple and Nike have real brand confidence, and that makes them more attractive to their customers.

Here’s the breakdown

00:00 - Noises

01:10 - Confidence

02:07 - Selling

02:50 - Features

05:06 - Levels

06:30 - Panic

08:26 - Faith

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