Brand Quest: A Brand Building Podcast

How Confusing the Police created the Biggest App Valuation Ever: The Uber Story


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In this episode of the Brand Quest Podcast, you'll learn how infamous Silicon Valley bad boy Travis Kalanick rose to power, broke the law, and created the notorious ridesharing application Uber. In this story, we cover what it means to be in the cult of the founder, how a few lines of code confused the best police forces in the world, and how getting "Kalanick-ed" could be the best thing for your brand. Learn how to use the success secrets behind mega-brand Uber to grow your brand with the Brand Quest Podcast today. 

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Brand Quest: A Brand Building PodcastBy Jon Lee & Allison Fortune

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