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How Connected TV Fits Into The Media Mix
As of March 2020, Nielsen data showed that 76% of U.S. homes had at least one connected device. Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy.
Show notes at https://tec-direct.com/connected-tv-podcast-2/
Host: Charles Fetterly
Guests: Kim Warren, Nate Marshall
Media In The Moment is a podcast from TEC Direct Media, a top media buying agency based in Chicago, Illinois.
We plan and buy media for agencies, brands, and artists so they can generate awareness, acquire new customers, and drive sales.
TARGET. EXCITE. CONNECT.
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By TEC Direct MediaAs of March 2020, Nielsen data showed that 76% of U.S. homes had at least one connected device. Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy.
Show notes at https://tec-direct.com/connected-tv-podcast-2/
Host: Charles Fetterly
Guests: Kim Warren, Nate Marshall
Media In The Moment is a podcast from TEC Direct Media, a top media buying agency based in Chicago, Illinois.
We plan and buy media for agencies, brands, and artists so they can generate awareness, acquire new customers, and drive sales.
TARGET. EXCITE. CONNECT.