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How Constraints Force Focus in Marketing, Becoming a First-Time Manager, and Anti-Specialization for a Diverse Marketing Career with David Fallarme
Have you ever felt lost in your career, unsure of what direction to take or what goals to pursue?
You're not alone.
In this podcast episode, David Fallarme discussed various topics related to marketing and leadership. They talk about their personal brand pillars, which include addressing the lack of leadership in startup execution and the need for resources for first-time marketing managers. They also discuss the challenges of becoming a good manager and the lack of resources available for first-time marketing managers.
David Fallarme suggests that individuals should focus on one or two games that align with their values and strengths, rather than trying to play all of them. This approach allows you to structure your career in a way that is meaningful and fulfilling, while also maximizing your potential for success.
The conversation covers a range of interesting topics related to marketing and leadership, including the importance of constraints in startup execution, the Ideal Customer Profile, and the different "games" people play in their careers.
Topics
- Choosing Not to Specialize
- Playing the Job Title Game
- Switching from B2C to B2B
- The Trap of Industry Hiring
- Breaking Down the Barrier of B2B Marketing
- On Deck Growth and Layoffs
- Advising Startups on Marketing
- The transition from zero to one
- Marketing Priorities for Startups
- Business Model and Go-to-Market Constraints
- Enterprise Buying Cycle
- Marketing during a Downturn
- Process for Dealing with Getting Laid off
- Realizing that 80% of Marketing is Not Marketing
- The Need to Follow and Learn from Non-Marketing Professionals
- Communication as a Key Skill
- Personal Values and Career Choices
- Using Games to Manage a Team
- Building a System to Turn People into A-players
Show Links:
- Connect with David Fallarme on LinkedIn and Twitter
- Connect with David Khim on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
View all episodes
By Allie Decker, David Ly Khim, Alex Birkett
4.7
1111 ratings
Have you ever felt lost in your career, unsure of what direction to take or what goals to pursue?
You're not alone.
In this podcast episode, David Fallarme discussed various topics related to marketing and leadership. They talk about their personal brand pillars, which include addressing the lack of leadership in startup execution and the need for resources for first-time marketing managers. They also discuss the challenges of becoming a good manager and the lack of resources available for first-time marketing managers.
David Fallarme suggests that individuals should focus on one or two games that align with their values and strengths, rather than trying to play all of them. This approach allows you to structure your career in a way that is meaningful and fulfilling, while also maximizing your potential for success.
The conversation covers a range of interesting topics related to marketing and leadership, including the importance of constraints in startup execution, the Ideal Customer Profile, and the different "games" people play in their careers.
Topics
- Choosing Not to Specialize
- Playing the Job Title Game
- Switching from B2C to B2B
- The Trap of Industry Hiring
- Breaking Down the Barrier of B2B Marketing
- On Deck Growth and Layoffs
- Advising Startups on Marketing
- The transition from zero to one
- Marketing Priorities for Startups
- Business Model and Go-to-Market Constraints
- Enterprise Buying Cycle
- Marketing during a Downturn
- Process for Dealing with Getting Laid off
- Realizing that 80% of Marketing is Not Marketing
- The Need to Follow and Learn from Non-Marketing Professionals
- Communication as a Key Skill
- Personal Values and Career Choices
- Using Games to Manage a Team
- Building a System to Turn People into A-players
Show Links:
- Connect with David Fallarme on LinkedIn and Twitter
- Connect with David Khim on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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