In this episode of Coffee Chat, I dissect how consumer behaviors have changed in the thick of the pandemic, drawing a bridge and connection to the performing arts.

In addition, I talk about:

• What life was before the pandemic, with human beings living as a collective, focusing on the 9-5 daily rat race with the main priority as bringing food to the table.
• How thanks to the pandemic, everybody has experienced self-reflection into reorganizing and changing priorities to things that matter.
• How society has adjusted how and with whom we are spending our time.
• How consumer behaviors have changed. Now, on purchasing, consumers focus not only on the product but how and by whom it’s made. Consumers have shifted their main drivers from price and quality, they have revised their main purpose and what’s important in life.
• The change in consumer behavior has given rise to ‘re-emerging consumers’.
• Four points that best explain the wants of these re-emerging consumers and the pressing and urgent need for the performing arts industry to align to this new group of consumers.

Getting to Know the ‘Reimagined’ Consumer

Listen on Apple Podcasts: https://podcasts.apple.com/ca/podcast/built-for-change/id1561378348?i=1000536231949

Thank you for listening,

So much ♥,

Susanne & Christy

Important links for Christy are below:

• Christy Little
• Instagram
• Facebook

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