John Kagia joins us from New Frontier Data where he works as the Chief Knowledge Officer. The aspect of gathering consumer data has barely been broached in the cannabis industry because it is such a young industry. Yet, doing so allows one to analyze the trends that have clearly formed. Analyzing trends now is vital for this burgeoning industry that was already showing volatility before the advent of COVID. New Frontier Data specializes in research and intelligence which put them at the forefront when they saw the need for gathering data here. Equipped with years of data, they developed a unique understanding of where this past decade has brought us and how we can look ahead. This is important to all aspects of the business because it allows one to respond to the market instead of just reacting to it. Mr. Kagia shares this brilliant process with us, and he tells us what it can mean.
Find more at: https://w420radionetwork.com/s3-e03-revised-edition-consumer-intelligence-data-minorities-covid-direct-shipping-canada-worlds-largest-cannabis-company/