Dr. Amir Grinstein, Associate Professor of Marketing at Northeastern University’s D’Amore-McKim School of Business, shares insights from his research, “Creating Social Change by Moving from i-level to g-level and s-level Interventions.” His work presents a comprehensive framework that connects individual, group, and system-wide levels of change. The study sheds light on how consumers serve as active change agents within broader social systems and introduces innovative approaches including coordination games and agent-based modeling to explore the dynamics of group-level transformation.

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