Creating unique content becomes challenging as the business climate and customers' knowledge and preferences change. But, as we established a while ago, we don't expect content creators to reinvent the wheel. Instead, an occasional walk down your blog's ''memory lane'' helps reintroduce old topics, analyze their current performance, and determine where change is necessary. 

Nate Turner, the CEO & co-founder of Ten Speed, joins us in this episode of Content Logistics to discuss the causes and consequences of content decay and how companies should deal with it to prevent it from hurting their growth.