Pete Matthew isn’t your typical advisor. He’s cracked the code on two marketing channels. He’s netted almost 7 million video views and 4.5 million podcast downloads.

And with over 300 leads per year and growing, his biggest problem is keeping up with the demand he’s created.

Oh and the big clients he’s landing are London bankers while he’s from a tiny little town on the coast of England.

Pete shares his story of getting started in content and how it’s help him create a thriving business.

We get into the details on this one. We pull apart one of his most successful videos and discusss:

- Topic generation,

- Titles & thumbnails

- Critical first 30 seconds

- Retention

We compare podcasting and video production and how he’s woven it all into his business. We also get a look at Pete in the very beginning so you can see that starting modestly can create big results.

Finally, we talk about creating conversions and generating leads from all his content.

This episode is jam-packed with insight. I hope you learn a lot. I know I did.

Pete's media site: https://meaningfulmoney.tv/

Meaningful Money Youtube: https://www.youtube.com/@MeaningfulMoney

Pete's Audio Podcast: https://podcasts.apple.com/us/podcast/the-meaningful-money-personal-finance-podcast/id581790263

Some of Pete's biggest influences mentioned in this episode include:

Getting Things Done by David Allen: https://a.co/d/cXr0eI7

Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk: https://a.co/d/7aIGSg0

Pat Flynn: https://patflynn.com/

Michael Hyatt: https://fullfocus.co/about/