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In product development, teams often feel like they’re wandering around in the dark, trying to figure out what users really want and whether their product is going to deliver for them, says Jon Noronha, director of product management at Optimizely.

That was exemplified most of all by Google, which was deploying code every single day and A/B testing everything.

For every single thing you do in product development, how can you actually quantify the effect that it has?

“When you start to embrace this way of doing product development, it changes your mindset,” Noronha says. | To read full story, visit https://startuparound.com/read/1577116979.165845/How-continuous-product-testing-tripled-Microsoft-Bing’s-U.S.-market-share-(VB-Live)?ref=audio_experience