In this episode of The New Flat Rate Podcast, host Natalie Koop and co-host Danielle Putnam sit down with Thaddeus Tondu, CEO of On Purpose Media, to talk about the intersection of culture, purpose, and profit in the home service industry. Thaddeus shares how defining your company’s “why” and cultivating a strong culture can fuel sustainable growth—and why too many businesses lose sight of both as they scale. He breaks down the importance of appointing culture stewards, evolving core values as your business grows, and turning your existing customer database into a powerful marketing tool. Whether you’re an HVAC, plumbing, or electrical contractor, this episode delivers real-world insights on how to build a business that’s not just profitable—but purpose-driven.Social Media Links:InstagramTNFR- ⁠⁠⁠https://www.instagram.com/thenewflatrate⁠⁠⁠Thaddeus Tondu- https://www.instagram.com/thaddeustondu/?hl=enFacebookTNFR- ⁠⁠⁠https://www.facebook.com/TheNewFlatRate⁠⁠⁠Thaddeus Tondu- https://www.facebook.com/thaddeus.tondu/LinkedInTNFR- ⁠⁠⁠https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all⁠⁠⁠Thaddeus Tondu- https://www.linkedin.com/in/thaddeustondu/?originalSubdomain=caYouTubeThaddeus Tondu- https://www.youtube.com/@thaddeustonduLinks and Resources:⁠⁠https://thenewflatrate.com/https://onpurposemedia.com/https://www.facebook.com/thaddeus.tondu/