How Convenient

Delivering age-restricted insights at your convenience, Greg Crow returns to How Convenient with category expert Ryan Griffin. From product innovations to Koupon’s unique solutions for emerging age-restricted brands, this episode will have you buzzin’!  

Hosted by:

Greg Crow, EVP Product at Koupon 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Koupon: https://go.koupon.com/get-in-touch  

On this week’s episode, Jason Lipsitz of Label Insight joins Koupon’s Allison Berti to explore the emerging better-for-you trend in c-store and its influence on purchase behavior. Learn from the industry’s most trusted health and wellness product data source how CPG brands and convenience retailers can create effective activations in this category.  

Hosted by:

Greg Crow, EVP Product at Koupon 

Get in touch: 

Koupon: https://go.koupon.com/get-in-touch  

As convenience retail takes the CBD craze to an all-time high, CEO of Bodlt Runners Corporation-Cannadips CBD Pete Diatelevi joins Gregg Augustine to share actionable category insights for brands and retailers. From profiling the broad spectrum of CBD consumers to dissecting the state and federal regulatory environments, this week’s episode breaks down all the buzz on this emerging age-restricted category.

Hosted by:

Greg Crow, EVP Product at Koupon 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Koupon: https://go.koupon.com/get-in-touch  

Loyalty programs have become a major focus amongst convenience retailers and CPG manufacturers as tools for communication and drivers for engagement. In this week’s episode, Greg Crow and James Meara break down the benefits of offering loyalty programs, as well as how to use these opportunities to make a compelling consumer experience.

Hosted by:

Greg Crow, EVP Product at Koupon 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Koupon: https://go.koupon.com/get-in-touch  

Community is central to convenience retail—if you don’t believe us, here’s your chance to hear it from a leading c-store chain. In this week’s episode, Sarah Prorok and Alex Kupper of Thorntons join Greg Crow to share their post-pandemic playbook, category management strategy and exciting community initiatives. 

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

Shoppers are hungry for normalcy, and c-stores have just the right products to satisfy their cravings. Brian Lind returns for this week’s episode to milestone the convenience industry’s post-pandemic recovery and provide updated category forecasts for the second half of 2021.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Koupon: https://go.koupon.com/get-in-touch  

It’s all fun and games in this week’s episode as Brian Reinhart joins Brad Van Otterloo to share some gamification opportunities for brands and retailers. Learn how games can help engage consumers, drive store trips and boost sales. 

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

Shaken and stirred by changing consumer tastes and tech innovations, alcohol is the c-store category on everyone’s lips. Sara Herrity joins guest host Allison Berti on this week’s episode to forecast opportunities for retailers to capitalize on alcohol promotions during the remainder of 2021.

Hosted by:

Allison Berti, Manager of Data and Analytics at Koupon 

Get in touch: 

Koupon: https://go.koupon.com/get-in-touch  

With summer quickly approaching, we’re cooling off with our favorite bottled beverages and the latest category news! In this week’s episode, we highlight trends that brands are capitalizing on to win consumers in the packaged beverage category, as well as how unique positioning is vital for high performance within subcategories.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

Today’s tobacco flavor preferences are trending back to the basics with more and more menthol sales. In this week’s episode of How Convenient, Bokai Zhuang joins Greg Crow to provide important insight as to what’s happening in menthol in the tobacco category including recent purchase behaviors and potential FDA limitations.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch