I’ve recently taken a course about Mental Models for Marketing from Corey Haines and it helped me become better at growth marketing.

There were some principles that needed more details and stories. 

So, we decided to record an episode on that. We discussed:

• 2:01 - Corey's story in the marketing world
• 4:15 - What's the inversion principle? How did Corey use to at Baremetrics?
• 10:46 - What's Cobra Effect? How did Corey realize while trying to increase the activation metric?
• 17:17 - A key lesson learned while trying to increase activation
• 18:47 - Ockham's Razor & Overfitting story related to his landing page
• 25:25 - Favorite growth marketers according to Corey
• 25:52 - Worst advice Corey ever got? 

There are 40+ Mental Models Corey has in his course. Check out 👉 Mental Models for Marketing

Key takeaways

• Use inversion to think otherwise. Other consequences. I use inversion for budget planning.
• Cobra effect — Align your marketing to customers, not the other way around
• Keep it simple silly - Ockham's razor
• It’s always okay to say that you don’t know and that you’ll figure it out.
• Instead of learning the next big hack, try to understand your customers and position yourself in their context

Links

Connect with Corey here: https://twitter.com/coreyhainesco

Check out his free newsletter here: https://swipefiles.co/