Santi Bibiloni is a co-founder and CEO of COR, one of the fastest-growing AI companies in the world providing data analysis for hourly rate service companies including major advertising agencies, attorneys, and any service-based company dependent on turning a profit using billable hours.

Prior to COR he founded Balloon Group, one of Argentina’s fastest-growing digital agencies, among other businesses.

Today he continues to grow COR and is also a Sales and Fundraising mentor at 500 Startups as well as speaker and jury in big technology, advertising and entrepreneurial events.

In this episode, Santi shares how CORs project profitability perspective powerfully drives growth fast. Insights he shares include:

• What COR is and how it got started
• Why Santi is going after a $50T market
• Some of the questions Santi asked to evaluate the problem he wanted to solve in the early days
• Why Santi decided to go through 500 startups
• Why create a new category around project profitability
• What kept Santi going even when the possibility of being successful was remote at best
• How they approached building a minimum viable product
• How he found product-market fit around project profitability
• Santi’s customer acquisition strategy early on for COR and why he made a massive pivot in his business model
• How Santi thinks about pricing for COR
• Santi’s advice around sales for a B2B startup
• How COR has built out predictable business growth
• Why and how culture has become a key area of focus with COR
• and much much more ...