In this episode, Liam sits down with PR and digital marketing strategist Sophia Reed to explore how cost-effective digital press releases really are for businesses. They break down the true value of digital PR, explaining how it compares to traditional methods in terms of cost, reach, and measurable results.

Listeners will learn how to evaluate return on investment (ROI), what key metrics to track—such as traffic, engagement, and conversions—and how distribution channels and content quality impact overall performance. Sophia also shares practical tips on improving cost-efficiency through smarter targeting, analytics, and content repurposing.