In this podcast, Rick Borg, EVP, Costco Auto Program, discusses how a blend of human and digital touches through both live agents and digital interfaces makes Costco an ideal place to shop for cars. He also describes the Costco mantra for success: “deliver personalized, 7-day-a-week assistance around the clock.” Rick also talks about resilience among dealers that has helped build a sense of positivity during the challenging COVID-19 pandemic