Jasmine Kato and Rabia Mirza are women from minority backgrounds.They join Martin to discuss where brands are going wrong (and right) when it comes to representing and caring for a diverse range of consumers.

How could cosmetic brands engage better with minority customers?

Consumer Focus is a one to one discussion between Martin Newman and industry leaders from a range of sectors, backgrounds and channels, championing what businesses, councils and technology experts should be doing to create a customer centric landscape in consumer facing businesses.Released once a fortnight, Martin Newman, Founder of the Customer First Group and customer experience expert, brings the latest of customer concerns to you in this podcast.

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How could cosmetic brands engage better with minority customers?

How could cosmetic brands engage better with minority customers?