Erin Kelly, CEO of Advanced Symbolics Inc., talks about how market research changed during the pandemic, how her company is disrupting the way it's done, and how entrepreneurs can use the insights they have to decide when to stay the course and when to pivot.

How COVID-19 changed market research

Invested in Our New Reality is Invest Ottawa’s podcast exploring the evolving business landscape of the city. Each season, industry experts and thought leaders share insights on key topics, from scaling high-growth companies to revitalizing Ottawa’s downtown core. With real-world stories and practical advice, this podcast is a must-listen for business leaders, entrepreneurs, and anyone interested in the future of Ottawa’s economy.

In Season 14, titled "Downtown: Evolved," host Sam Laprade delves into the transformation of Ottawa’s downtown. Join us as we explore the exciting developments shaping the city’s core as a vibrant place to live, work, and play.

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Entrepreneurship

Technology

Invested in Our New Reality is Invest Ottawa’s podcast exploring the evolving business landscape of the city. Each season, industry experts and thought leaders share insights on key topics, from scaling high-growth companies to revitalizing Ottawa’s downtown core. With real-world stories and practical advice, this podcast is a must-listen for business leaders, entrepreneurs, and anyone interested in the future of Ottawa’s economy. In Season 14, titled "Downtown: Evolved," host Sam Laprade delves into the transformation of Ottawa’s downtown. Join us as we explore the exciting developments shaping the city’s core as a vibrant place to live, work, and play.

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How COVID-19 changed market research

How COVID-19 changed market research