How does being stuck at home with most of the economy closed alter our media consumption?

In this episode, we talk with agency leaders analyzing how this pandemic is shifting consumer behavior. Listen as they discuss which media behaviors may affect the advertising industry long after this crisis subsides. 

Dan Gallagher and Robin Cohen of the growth agency RAIN talk about new data showing how the COVID crisis is changing every key demographic's normal media patterns. 

And what about outdoor media? Rick Robinson and Simone Davis of out-of-home media giant Billups explain how "stay at home" orders have changed their industry's approach during this shutdown. 

Plus, we talk with Bryan Dorn of Hubbell Communications about his recent podcast profiling Gen Z  - and why they're rethinking everything from their career paths to a new virtual economy.