Free Lunch by The Peak

How Craft Breweries Invent New Beers

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Adin Wener is one of the owners and founders of Henderson Brewing Company, one of the largest craft breweries in Toronto, and he joins us today to explain the ins-and-outs of the craft beer business, from supply to chains to hardware innovation to product development.

  • 3:10 - What is Henderson Brewing and how did it grow?
  • 7:11 - Why craft beer boomed, and where it's at today.
  • 9:13 - The basics of the craft brewery business model.
  • 11:29 - How bars and restaurants choose what beer to serve.
  • 14:10 - The margins on brewing beer vs. hospitality and events.
  • 18:55 - How Henderson develops new beers.
  • 25:06 - Why some beers flop.
  • 27:59 - Are young people drinking less than in the past?
  • 31:36 - Why non-alcoholic beer is getting better.
  • 36:58 - What sort of innovations have there been in brewing?
  • 42:33 - Big trends in beer and alcohol.

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