<p>In Episode 4, Tony has a casual conversation with Dr. Alfonso Abizaid, neuroscientist and recipient of the Governor General Medal for his PhD work. What factors influence our behaviours? How do marketers leverage these factors? Tony digs in.</p>

In Episode 4, Tony has a casual conversation with Dr. Alfonso Abizaid, neuroscientist and recipient of the Governor General Medal for his PhD work. What factors influence our behaviours? How do marketers leverage these factors? Tony digs in.

How creative messaging can elicit an emotional response

Ask Tony Lyons to share a fond memory of growing up in Ireland, and he might tell you about the mudflats. About how, as a kid, he'd watch shorebirds turn over stones to get at the worms beneath – an image that stuck.

Like those Turnstone birds (albeit less stocky), Tony's been flipping over rocks for more than 30 years. As a leader in brand communications, he's passionate about uncovering the mystery of creativity and solving some of its most common challenges.

Now, Tony's bringing the same wonder that's propelled his career to guide conversations with scientists, educators, and psychologists alike. How are we hardwired to respond to creativity? How can we shape our creative work to resonate?

For Tony, there's always a stone to be upturned.

Welcome to Flipping over Rocks Podcast. It's time to get curious.

Business

Science

Marketing

Ask Tony Lyons to share a fond memory of growing up in Ireland, and he might tell you about the mudflats. About how, as a kid, he'd watch shorebirds turn over stones to get at the worms beneath – an image that stuck. Like those Turnstone birds (albeit less stocky), Tony's been flipping over rocks for more than 30 years. As a leader in brand communications, he's passionate about uncovering the mystery of creativity and solving some of its most common challenges. Now, Tony's bringing the same wonder that's propelled his career to guide conversations with scientists, educators, and psychologists alike. How are we hardwired to respond to creativity? How can we shape our creative work to resonate? For Tony, there's always a stone to be upturned. Welcome to Flipping over Rocks Podcast. It's time to get curious.

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How creative messaging can elicit an emotional response

How creative messaging can elicit an emotional response