Designer‑turned‑digital‑strategist Wes Towers joins Brent to unpack what it really takes to get noticed in today’s AI‑driven world. Wes shares how his creative roots shaped his 20‑year journey building Uplift 360, why “search everywhere optimization” matters for artists and small businesses, and how to use AI as an amplifier—not a replacement. He also opens up about the hard lessons, near‑disasters, and simple principles that help creatives stand out without burning out. A grounded, practical conversation for anyone trying to build visibility and stay true to their craft.

To learn more about Wes Towers, catch him here: https://uplift360.com.au/

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