Scaling is something everyone should consider when starting a business. It’s important to understand how and why you will grow in the future and what it might look like when you “make it.” This type of visualization and planning helps you work backward and figure out where you need to start. 

Today’s episode is based on Nathan’s article, The Billion Dollar Blog. We dive a little bit deeper into the four basic principles of scaling that Nathan introduces.

Main Takeaways

• Making money is a skill that you need to practice. 
• Your audience is a critical launching pad for your business and will continue to matter even as you grow. At some point you will need to make the switch from audience to brand, but only you will know when that time is.
• The Four Principles
  • Build more than a personal brand. 
  • Sell products, not attention. 
  • Drive higher customer value through recurring or repeat purchases. 
  • Choose a better business model. 

Links

• Wellness Mama
• Kylie Jenner
• The Billion Dollar Blog by Nathan Barry
• The Ladders Of Wealth Creation by Nathan Barry
• How to Get Good at Making Money

Resources of the Day

• Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
• Our third decade of climate action: Realizing a carbon-free future
• Project Wren
  
  

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