This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about.

0:00 - PR is dead

0:40 - Edelman panel recap

3:07 - YouTube golf tour launch

7:00 - The embargo rant

10:56 - Shopify's organic PR playbook

13:22 - Alex Earle vs. Beyoncé

18:16 - Michael Rubin's flag football spectacle

24:20 - Shoptalk / Klaviyo Composer

27:00 - Why brands are firing their agencies

30:09 - Programmatic ad fraud exposed

36:12 - Retro hardware / Brick auto-bricking

As always, thanks for watching. Let us know your feedback in the comments.

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