In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Annie Jackson, Co-founder and CEO of Credo Beauty, to explore how retailers can act as industry regulators, drive sustainable transformation, and balance purpose with profitability in the clean beauty sector.

What You’ll Learn:

• Why self-regulation can be more effective than government oversight in driving industry transformation
• How to scale sustainable practices across a complex supply chain while maintaining authenticity and brand integrity
• The Credo Clean Standard approach to implementing science-backed sustainability metrics across 130+ brands
• How to balance mission-driven objectives with commercial success in trend-driven industries

Beauty veteran Annie Jackson has been a key player in the successes of the industry’s biggest beauty companies. Annie began her career at Estée Lauder, where, after 6 years, she was recruited to be one of the early members of the team that launched Sephora USA and Japan. Later, she took a role as the Director of Global Product Marketing for Benefit Cosmetics and, in 2011, returned to her Sephora roots in merchandising for color cosmetics at Sephora within JCPenney. Her love of beauty and quest for cleaner options led her, alongside Shashi Batra, to create Credo Beauty. As Co-Founders, they shared a vision to change the way people think about what they put in and on their bodies and skin, fostering a new generation of beauty brands — natural, organic, effective, clean, and sustainable — pioneering the clean beauty movement.

Episode Resources:

• Annie Jackson on LinkedIn
• Credo Beauty Website
• Pierre Le Manh on LinkedIn
• Project Management Institute Website
• Project Management Institute LinkedIn