A Kerala yogurt brand supplied the Ambani pre-wedding in Jamnagar. That brand is Crumbery - and almost nobody saw it coming.

Nahas started out selling tissue paper in Qatar for his family business. At 23, he came back home, spent 6 months learning yogurt production at Mannuthy Dairy College, and launched a zero-preservative yogurt brand with savings, a small loan, and 3-4 people.

No revenue for 3 years. No external funding. Just the product.

Today, Crumbery crosses ₹15 Cr annually and is on every major modern trade and quick commerce platform in Kerala.

In this episode:

→ Why he left the Gulf job and came back

→ The Mannuthy Dairy College apprenticeship

→ First 100 pieces at LuLu - sold out in 3 hours

→ 18 months of follow-ups to crack Reliance

→ The Ambani supply - what actually happened

→ Quick commerce strategy on Swiggy Instamart, Blinkit & more

→ How he thinks about marketing spend