Seth Erickson is the founder and CEO of Storify agency which works with startups and other business clients across the USA... He is a brand designer with a focus on meaningful storytelling,

He also is the author of a new book, "How to Hack Humans". In the book, Seth shares his experiences of working with people and looking at the human psyche as a computer complete with native hardware and operating systems programmable apps.

In this episode, Seth shares lessons learned from early experiments, which led to CTRs of 7 to 12%, driving business growth around storytelling for startups. He also shares how we can do the same. Insights he shares include:

• Can storytelling permeate every aspect of a business
• Data points on why storytelling is key to dominating the marketplace
• The neuroscience behind a good story
• The characteristics of a good story
• How can we use stories to increase sales
• How to use storytelling for startup by leveraging a companies vision
• Can SaaS companies build a retention process around stories? If so how
• Sins of storytelling for startups
• Tips for storytelling for startups
• and much, much more...