Most founders treat culture like an afterthought until it breaks. George Schlossnagle, founder of Message Systems (sold to MessageBird for $600M), explains why culture debt accumulates faster than technical debt and destroys scaling companies from within. He breaks down the "culture branching" phenomenon that happens around 100 employees, shares frameworks for detecting early warning signs like "that's not how we do things here," and reveals why hiring for cultural fit matters as much as technical capability in post-funding execution.

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