How culture impacts business, an insightful podcast with John Waid. It’s time to learn about the many ways of how culture impacts business.

Learn from John about how culture impacts business and you might learn some golden nuggets, which you can utilize for your own benefit as well. John Waid has thirty years of sales and sales leadership experience in Fortune 500 companies and twelve years of senior consulting experience in the learning and development field. John earned his MBA in International Business from a top program and is fluent in three languages which has allowed him to work in Europe, North, Central and South America. He started his own firm, C3—Corporate Culture Consulting, to work with leaders and their companies on their cultures.

What you will learn from this episode about how culture impacts business:

• Why the key to growing a business lies in paying attention to both your people and your business and how John’s parents taught him this lesson early on
• How Chick-Fil-A has built a powerful employee-focused culture that has helped them become a dominant force in the fast-food market
• Why “culture” is defined by your employees and behaviors, and why the success of Delta Airlines is a great example of how culture impacts business
• How a great culture raises employee enthusiasm, which in turn can create brand loyalty and increase profits
• How a Harvard study revealed that a focus on culture offers 3x more profit per employee, 4x faster growth, and 50% better retention
• Key lessons from John’s book, Reinventing Ralph: A Little Story For Salespeople About Culture-Driven Selling, about having a noble purpose, a clear vision, and three values
• Why Southwest Airlines is an excellent example of a company that has developed unique values
• How clear, strong values can help you more effectively hire and onboard new team members and why it is important to train your team on your values
• Why company leadership needs to live their culture and values and why employees will emulate leadership

Additional resources:

• Website: www.c3culture.com
• Reinventing Ralph by John Waid: https://amzn.to/2Llj3oN
• Learn more about how culture impacts business by getting in touch with Corporate Culture Consulting

Additional Resources:

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Listen to this podcast with Paul Spiegelman about how culture impacts business and how to measure its ROI