In this episode of Behind the Build I'm in Chatsworth, Georgia, with Chip Wade at The Perch Treehouses. The three luxury treehouses are located in the North Georgia mountains and have stunning views of their wild surroundings. The Jenny, The Tom, and The Jake, share the same square footage and the same engineered foundation. But the second you walk through the front door of each one, the feel is completely different. That's what custom design and real millwork do for a home.

I'm a door nerd, so the front doors are where I start. The pink Dutch door on The Jenny was something Chip called me about. We drew it on a napkin at lunch, and Magbee Contractor Supply turned that sketch into a real shop drawing and a real door. The Jake has a solid mahogany gothic arch double door that I had only ever seen in my dreams. These doors set the tone for the entire build, and they prove what's possible when you work with a dealer who can actually deliver custom.

I grew up in this industry, and I've walked through a lot of houses. This one stopped me. Standing inside, the arches line up. The hardware feels heavy in your hand. The colors connect across rooms. That's what a custom luxury build feels like, and it's the reason guests pay a premium to stay. 

Chip brought in partners who could deliver: Magbee on custom doors, Daltile on countertops, Oltre on cast fireplaces, John Boos on butcher block, Murphy Door, and so many more. These are the manufacturers and dealers who make a design vision real.

Living in a space like this hits different. For builders and dealers watching, the takeaway is simple: pick the right partners, commit to custom, and the build sells itself.

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🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

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