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How Customer Analytics Drive Promotional Strategies w/ Matt Allen
In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank, discuss using customer analytics to drive a shift in promotional strategies, including:
Research and analysis used to identify opportunity to shift marketing strategies
Gaining buy-in for that strategic shift
Outcomes and impact from this strategy
Actionable insight on implementing a relationship-based approach to marketing
Matt’s advice to his younger self
Connect with Matt on LinkedIn
Visit Flagstar’s website
View all episodes
By Dan Marks
5
3131 ratings
In this episode, host Dan Marks and Matt Allen, CMO at Flagstar Bank, discuss using customer analytics to drive a shift in promotional strategies, including:
Research and analysis used to identify opportunity to shift marketing strategies
Gaining buy-in for that strategic shift
Outcomes and impact from this strategy
Actionable insight on implementing a relationship-based approach to marketing
Matt’s advice to his younger self
Connect with Matt on LinkedIn
Visit Flagstar’s website