Episode 36 of Customer Journey with Fexingo: Lucas and Luna unpack a blind spot in many journey maps — the physical store. They examine how one apparel brand discovered that its in-store fitting-room experience was a critical touchpoint that wasn't on any digital map. Lucas explains how adding a simple QR code in the fitting room for instant feedback reduced returns by 18 percent and boosted conversion from try-on to purchase by 12 percent. Luna pushes back on whether the fix was too simple to be scalable. Together they explore why brands with strong e-commerce analytics often neglect the physical touchpoint that still drives 70 percent of retail sales, and why mapping the store visit requires a different kind of data — foot traffic heatmaps, associate interactions, and dwell time at fixtures. The episode closes with a look at how one furniture retailer used Bluetooth beacons to connect online browsing with in-store showroom engagement, effectively linking the digital and physical journey. A practical guide to bridging the last mile in customer journey mapping.

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