SaaS has a major growth problem. Founders can no longer rely on cheap, easy money to fuel the hunt for new customers. Now, winning teams are taking advantage of their customers as a powerful growth lever. This is a discussion on how Customer-Led Growth (CLG) can be used to drive business success.

Questions answered:

1) What is CLG for startups? (how it fits in a go-to-market strategy)

2) The potential for success with CLG

Guest speaker: Dumebi Malogo, a Strategy and Customer Marketing manager who has worked for international companies such as Deloitte, Accenture, and Workforce Group. He is also a serial entrepreneur who has founded two different startups.

Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.